Inject New Year Energy into Your Business with Personal Branding Photography

New Year is THE best time for fresh starts, as we all know, right?

The 1^st of January is about clean pages, new frames, and brand new stories. It’s a time to move forward with energy and pizazz and shake off any stale energy that’s been holding you back. 

But New Year isn’t just about feeling all rejuvenated after the holiday season annual battery-charge. Nor is it only about shedding old
habits and embracing new ones. Rather it’s THE perfect time to take a real look at your business with fresh eyes, and make your conquer the world plans for the upcoming year. 

Did you know that 2019 is going to see an all-time high of female entrepreneurs? Yikes!

Now, if you’re a glass half-empty kinda woman, this means more competition and fewer chances of being spotted online. Boo!  But on the flip side, you could (and should) see this continuous rise in female entrepreneurship as something to celebrate, and certainly an opportunity to help you shine online. 

One of the simplest ways to make sure you and your business stand out in a busy, noisy online marketplace is through personal branding photography. 

Let me explain the three biggest benefits of adding personal branding photography to your online marketing toolkit.

1. Personal Branding Photography Escalates the Know, Like & Trust Factor – want to increase your chances of standing in the spotlight? Have more eyes on you and your brand? And stop more potential customers in their social media tracks? Yes? Well that’s precisely what fabulous personal imagery can do for your brand. 

1. Want to Connect Emotionally with Your Followers? Talk to a specialist photographer who can bring out your sparkly personality and capture the ‘real you’. Showing your authenticity helps you capture the hearts and minds of your followers with ease, and sparking connections this way is less painful than having to polish your sales technique, isn’t it?

1. Your Vibe Attracts Your Tribe – what kind of vibe are you giving out? Professional but friendly? Quirky and fun? Laid-back but efficient? Are you trying to attract a soulful or heart-centred entrepreneur or a network marketing mum? Or are you just doing a half-hearted attempt by sharing past-their-sell-by-date selfies? It’s not always easy to convey your vibe in your social media posts or web pages. But using a camera… well, that’s another story. Let your photographs do the talking because when you send out the right vibe, your perfect tribe will spot it a mile off.

Remember ladies, people buy from people, and being able to see the face behind the brand is often the ice-breaker someone has been waiting for before they have the courage to make contact. 

And if you already have photographs of yourself on your site, let me give you a word of warning… please don’t just make do.

Take a look at the images on your site. See them with fresh eyes, as if you are a new prospect visiting your website and social media pages for the first time. 

Ask yourself:

1. How old are these pictures? Or how long have these pictures represented you and your brand?
2. Do they show the real you? 
3. Do you look comfortable in these photographs? Or are they slightly corporate-y and stiff? 
4. What do they say about you and your brand? 

(Have I started a shame spiral now? Sorry!)

If you’re doubting the impact of your imagery, your potential audience will doubt you too. So if your look has changed, your business has grown, your mission has altered, or you’re keen to move with the times and inject fresh energy into your business, then personal branding photography is a great venture. 

And what better time to do it?!

Find a photographer who specialises in personal branding photography, take a look through their portfolio, see what their customers say about what it’s like to work with them, and only when you’re 100% happy with their vibe, consider making that investment in the future of your business. 

You could always call me, too. I’m a happy traveller, so just because I’m in the north-east, don’t assume we can’t work together. 

Love Tash

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